Blog Your Way Out of Oblivion
I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, exponentially more than her main websites.
We came up with a natural and very-marketable niche for her (coaching introverts). The theme is raising awareness that introversion is a legitimate personality style. Since far more people are extroverts than introverts, much of the 'world' is set up the way extroverts like it to be. However -- the Internet seems to have been designed as an introverts' paradise. Blogging for The IntrovertzCoach was a natural. Like most introverts, she loves to write and communicate in that orderly, mannerly, innately reflective fashion. And fellow introverts love to read, at their own leisurely pace, and enjoy variety and something new every day.
However doesn't everyone? Some blogs, it's true are personal indulgences, sometimes for ranting and raving, emotional hemorrhaging, political issues and so forth, but your blog is what you make of it.
I have a blog. Of course I have several main websites as well. They're the cornerstones of my practice. They've been up for years, and of course I