Does Your Website Accept Online Credit Card Payment?
>From : ms
jsoftware.com.
To begin accepting
credit card on your website, there are few issues to be
considered first...
1. Security Issue How secure is your order form? Many
people remain reluctant to give their credit card details to
someone that they deem unreliable. To eliminate their guards,
you need to have your order form placed in a secure server with
certification.
When your customer enters his credit card particulars, it is
sent in plain, unencrypted text form to the host server. And it
is possible to intercept this data by unscrupulous hackers. So,
you must use SSL encryption to ensure no unauthorized individual
can decode the information. Once your customers know their
credit card information is secure, they will be *MUCH* willing
to give their credit card details.
2. Real Time vs Delayed With real time payment
processing, you will be able to process your customer's credit
card information *WITHIN SECOND*. Surely you don't want a credit
card payment processor that takes 24 hours to verify the card is
valid. Customers are expecting an *INSTANT* verification so that
they can download the info product immediately.
With delayed payment processing, however, the data does not go
through the gateway. So you can inspect all orders and correct
them. This would be fine if you have only few orders per day.
What happen when you have hundred or even thousand orders per
day? It is certainly very time-consuming and ineffective. So, my
advice is to use a real time credit card processor.
3. Refund Policy How are you going to handle the
refunding if customers are not happy with your products and
request a refund from you? Generally, you will get some refund
requests form your customers. You cannot please everyone. You
will still receive refund request no matter how good your
products are. Therefore, you'll need to have a refund plan. You
must decide how are you going to return the money to your
dissatisfied customers. Are you going to do all by yourself or
hire a full time employee to handle the refunding or leave it to
a company that will handle all the hurdles and hassles of
returning money to your dissatisfied customers?
4. Applying a merchant account You may arrange for a
merchant account with a company that offers payment-processing
services that are known as merchant service providers.
Alternatively, you can contact your local bank to open a
merchant account.