Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

It's all about routine

Graham Green, the famous English novelist, said that his success was down to writing 500 words a day. The value of routine in enhancing creative output is often underestimated:

a) Incremental goals such as the above produce far more output than random moments of waiting for inspiration or a