Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Developing ideas within a framework

Developing ideas within a framework is one of the most effective methods of speeding up creative output.

The opposite of this is that any problem can be solved by breaking it up into its constituent parts. From the problem you derive the framework.

Frameworks:

a) Break a complex problem up into smaller, more manageable parts. Each part then becomes a problem solving exercise in it