Branding Yourself To Increased Profitability"

Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald's,
Burger King, and other companies we know and have come to
trust.

Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it's
cheap?

Or, do you reach for a Coke? I'm a Pepsi guy myself, but you
get my drift!

And why do you do that? Because there's comfort in
familiarity and you know what you're getting when you buy
it.

We spend mega bucks on name brand products just because
we've been inundated with their marketing campaign messages.


Don't believe me? Try this! Quick, who said "Have It Your
Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I
was an ____ ____ ____, that is what I truly want to Be