Brand Identity Design: Standing Out in the Crowded Marketplace

Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? How important are these images in promoting their respective products or services? The answer is simple: by creating a unique and impressive identity. And how are they able to do this? By hiring brand identity designers. Now, what is this brand identity design and who are these brand identity designers?

It has been said that a good and strong brand identity is the most potent weapon in the marketer