Too many web designers get confused about what type of site they're creating -- witness the site that was up for a long time . If you're creating a site that's for a media company (movie, music, etc.), fashion company, art school sites where there's no accountability for the bottom line, then it's ok to use "wild and crazy" design techniques. But remember, "It's a temporary thing." This type of design is not supposed to be serious and last forever. Have fun.

But if you want your website to look reasonable and is functional, devote your energies to keyword rich content, site maps, privacy policies and the other standards that seem to be missing from a lot of websites. The things that the Search Engines like to see and will reward with higher rankings. A