There is nothing like the taste of Fresh Roasted Coffee. Coffee will slowly lose its freshness because of time, exposure to air, moisture, heat, and light. It is best to buy whole bean coffee and store it at 68 to 72 degrees in an airtight container. Optimally, grind the beans right before you brew, but we usually grind a few days worth at a time. Do Not put coffee in the freezer or the refrigerator! Have you ever tasted cheesecake that has been in the