In the first part of this series, we looked at researching keywords on Overture. The next stage is to put these keywords into the Google search engine and see what sort of competition you are likely to have in each particular area.

Checking "gardening" provides 43,700,000 websites and, by comparison, the keywords "organic vegetable gardening" (which had 555 searches on Overture) provides 2,120,000 sites.

Take a look at the top ten websites in each category and see what sort of products they are offering, as well as the level of prices. This should give you some idea of the level of profits being generated in this sector.

Also start to think about how you can add your own unique twist to a possible product. You not only want to be the best in your category, you also want to be different.

The way to do this is to play "what if". For example, if you come across an e-book on a particular aspect you feel is a good niche market, consider how you might come at the same market from a different angle, with a different product.

For example, instead of simply offering another e-book, consider combining it with a DVD. This sets you apart from the competition and the higher perceived value of the book/DVD combo gives you scope to lift yourself out of the simple one off book category into the realms of a course.

Because you're not selling to a mass market, you must strive for a substantial per capita sale value. Selling a course, rather than a one off book, is an ideal way to do this. You could enhance this further with an instantly downloadable e-book or course module, following on with a printed workbook version (punched pages in a binder plus the DVD) in the mail.

Provided you