Your USP (unique selling proposition) needs to grab your visitors by the eyes and make them want to read more.

Everyone's goal in Internet Marketing is to be successful at it. Successful Internet marketing can be summed up pretty quick.

Finding your Niche or Target Group, attracting them with your Unique Selling Propostion and then successfully meeting their needs while meeting your own needs. Simple isn't it.

Whether your desire is to merely share, or to profit it is all the same. You still need to attract the attention of your Target Group or Niche before you can sell or give them them what they want.

How you perform this 'Simple Task' is the difference between the success or failure of your eBusiness. Okay, it may not be that simple, but it is definitely do-able, and when done correctly it will work miracles.

To succeed at this task you must first realize one major point: "You can not be all things to all people", so you must be focused.

Knowing that you need to focus on one specific group of people will help you in your researching of the group that needs or wants what you have. In this way you can define them as your Target Group or Niche.

You must research as much detail as possible, so that you will really understand what makes this group tick. In this way you will be able to define a statement 'Unique Selling Proposition' that sets you apart from the rest of the crowded market place.

Doing this research or skipping this step will either make or break your eBusiness. Believe me when I say, that your eBusiness can not afford to by pass this step.

Setting a goal to be one of the 5% of marketers that will achieve financial success in less than two years is a very worth while goal.

Finding that group of people, or your Niche in shortest time possible is what will put you light years ahead of 95% of other marketers and those that just give up.

Finding your Niche creating a statement that has impact and proclaiming the Benefits, while making it as brief as possible is how you will succeed while others just drift around aimlessly.

USP? What is that? That is your 'Unique Selling Proposition'.

This is your statement that shows why I should deal with you instead of the hundreds of others that are offering similar products and services. Your USP will be something that no one else has and it will be so attention grabbing that your visitors or prospects will have to have your product or service.

Where will you use this USP? In your email signatures, in your web site title, description, main heading and in the body of your web site. Plus you will have it memorized so you can use it when you are talking business.

Your USP is what makes you different from all the other marketers selling on the Internet? It is what will make people think of you rather that someone else. It is what will make the difference between a thriving eBusiness and one that is not.

Make your approach to selling stand out from the rest by doing something no one else does. A new angle or perspective, one that no one else has tried. Something that will make your audience stand up and pay attention.

To be really successful with your USP you need to fill a void, an area the is calling for attention, but has enough people that you can earn a good income.

Now how do you figure out what your USP should be, so you will be able to reach your target group and show them why you are the best?

I am sure you have heard of the 'Five Ws'.

Who? - What? - Where? - When? - Why?

You can also add 'How' to the list and you will have an even better chance at your success.

Answer these questions and you will have the answers to your 'Niche' and the ammo you need to make a dynamite 'USP'. You can use the answers to define the statement that will get them to listen up.

- Who needs your product or service?
- Who is your potential customer?
- What are their interests?
- What do they do?
- What makes other web sites sell?
- What can you do better?
- What makes you different than other marketers?
- Where can you find these people online and offline?
- Why would they buy from you?
- Why do they need or want what you have?
- How can your product or service benefit your prospects?
- How can you narrow the market down to a Niche?

Remember, you can only fill a need if you find the needy.

James Mann, owner/webmaster iNET Strategies Inc.

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