The Value of Negative Publicity

Ever read CrapAuthors.com? They take pride in their ability to destroy a book and its author. A month ago I had the dubious distinction of being a featured author on CrapAuthors. Of course this happened about the same time I was being slammed on an Internet board where I had been the subject of a feature interview two months earlier (RINF.com). I was scared.

I knew the adage "no publicity is bad publicity." But, my confidence stumbled as I read:

"...makes a great gift for someone you dislike."

"I would use this book as toilette paper...but I'm afraid my ass would give me hemorrhoids in protest."

"...the literary equivalent to nails on a chalkboard..."

My sales had been steadily rising but these words would surely grind everything to a halt. The title of this essay let