Mathematics is a funny science. We often think of it as the last bastion of good old reliable logic. That is, mathematics is often perceived as a dispassionate science. There is no movement to save endangered unsolvable equations. There are no picketers to prohibit future mathematical research and there are no math or geometry bars peppering the landscape so that mathophiles can feed their addictions by the cup full. Yet, mathematics quantifies and predicts some of the most irrational and emotional human (particularly western) behaviors. It knows and can predict the behavior of the consumer.

The bell curve shows us that upon introduction, the population at large generally rejects a thing, a phrase or a concept. Over time, with continued exposure, whether that thing is good or bad it will gain acceptance by the masses. Over even more time, it will loose favor and only a few