Have there been an instance when you have wanted to say or do something at a given time but did not actually do it and later wondered why didn't you just do it!

At times it is best to do what your mind tells you to, without worrying about the consequences. At times that is how things are meant to be, so you should let yourself flow with the moment. When our mind is itching to do something and we keep delaying the action, then in a way we are inhibiting the creative flow of thought. We delay taking action most of the times because of a little fear and apprehension or maybe a little self criticism or maybe all put together.

In the same way, while writing you should write what comes to your mind, if you think too much about what you are going to write, then the flow gets disturbed and your creative abilities are restricted.

While writing advertising messages, it is good to write at a fast pace and an excited and frenzied state of mind, without inhibition. This translates magnetism, dynamism, life and passion into your copy and has a positive impact on the audience. Most electrifying messages that reflect from advertisements are generally off the cuff type of messages which convey so much and in the right manner.

There are many advantages of writing at a frenzied pace and an excited stage of mind. These are: