Definition

A newsletter is a periodically published document that informs, reminds, advices, advertises or communicates news and data on a specific topic. It can be either printed or have electronic format. Electronic newsletters are also known as Email Newsletters or eNewsletters and they are an excellent means for communicating with small to large audiences.

In short, a newsletter is an advertising instrument that provides companies with the possibility to improve their corporate identity and public perception, thus increasing sales.

How Does a Newsletter Work?

The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.

A well-written newsletter builds trust and confidence on a company and a brand. Each article within it should answer the five basic questions