Through former business and employment roles, I have previously serviced numerous marketing communications projects. My own personal path influenced my approach to design and execution, and I learned several lessons along the way which you will probably find valuable. Some of these lessons were acquired through business startup experiences that entailed bootstrapping as an entrepreneur; others were from servicing clients. There is little incentive for anybody in the business to tell you how to save big money, and the tips that I plan to share with you do make a few jobs less profitable for certain producers. On the other hand, if you use this knowledge, they will R-E-S-P-E-C-T you!

Rule-of-Thumb: The More You Print, the Lower the Cost

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