Nothing in Internet marketing is more important than customer acquisition -- attracting visitors and converting prospects into clients. The key to customer conversion is to turn your Web site into an acquisition engine that gets Web visitors to do something: Learn more. Sign up. Open an account. Buy something.

Getting Them There
Clients and prospects come to your Web site through a variety of means, driven by advertising, promotions, marketing, or word of mouth. All of these should be used to bring them to your site or to a specific in-site landing page:

• Search Engine Optimization (SEO)
• Banner ads within your site
• Promotion buttons within your site
• Offer buttons within your site
• Paid or co-op banners on other sites
• Television advertising
• Print advertising
• Direct mail
• E-mail marketing

Jump to the Landing Page
The landing page, whether it is your site