At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.

Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won