Viral Marketing is an exciting form of advertising that fits well with network marketing. Both concepts are based around relationship building.

Viral marketing basically creates a word-of-mouth referral method by using your existing customers and contacts. Your message is passed around and around, creating exponential growth for your company.

This is very similar to network marketing. Remember me talking about referring someone to a movie or restaurant you liked? This is the same concept.

Studies have shown that the typical internet user is very vocal about their online experience. This means that for each person you reach, you are actually reaching a group of their friends as well. And then those friends tell other friends, etc. and you have the kind of growth that is similar to the way downlines grow in network marketing companies.

Let me give you an example of viral marketing in action. Have you ever received a greeting card from Blue Mountain? They are a very popular free greeting card company on the internet. At the bottom of each card you receive, it allows you the option to give a card back to the sender or anyone else you might like. This is viral marketing in action!

The person getting the card now knows that Blue Mountain is a reliable company. After all, their friend uses their service. This establishes credibility and trust simply by association! The number one barrier to closing sales is already removed by using this method!

Another good example of Viral Marketing is seen at Amazon.com. At the close of each sale, they ask you if you know someone who might like what you have just purchased. If you do, they offer to email them a note saying that you have just purchased this product and thought they might like it as well. If your friend orders the same product within a certain amount of time, they receive a discount. This is a brilliant concept because it allows Amazon to reach more people through a credible third party. With every email they send on your behalf, you are endorsing their website, and taking part in their viral marketing campaign. In essence, they are getting you to do their advertising for them!

So, why would someone spread YOUR advertising message around to others? What have we been talking about in almost every section? BENEFITS! The bigger the benefit that you can offer to people, the more likely that they