When someone is shopping for your product or service today, they have 1000 options.

All the other competitors in town plus all the options online.

With so many options, why in the world would a customer choose you?

99% of all small businesses and independent sales professionals can't answer that question.

And if you can't answer it, how can you expect your customers to answer it?

You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good