A very hot Internet driven business initiative right now is a company blog; politicians to consultants, homebased business to Fortune 500 corporations, all are involved in blogging. You may not have a very clear picture of what a blog is and how it can be a useful communications tool for businesses.

Developed from web-based technology, blogs (short for web log) encourage second party communication from a specific audience on specific topics. Many people think of blogs as opinion forums but there are valid business applications as well. Whether you use it to communicate internally to your own employees or externally to your clients, blogs establish a different arena for sharing information and soliciting responses. Company blogs are an emerging trend and are predicted to be a normal communication method within just a few years.

Our company started a blog earlier this year as another tool for external communication. By posting New Projects we show what we