With consumers taking charge of what they read and when they read it, online news has attracted the interest of marketers. The new report Search Marketing Benchmark Guide from Marketing Sherpa tips optimized online press releases and the combination of PR and SEO as one of the top three Internet marketing strategy trends in 2006.

According to this report search optimization spending increased in 2005, but it is still a fraction of the money being spend on search advertising and pay per click.