You have a product or a service, and you have priced it at a certain cost. As an internet marketer, you have already identified the market sector, and the market demand. You are ready to market it.

But wait....! You'd like to multiply the value of your product or service many times more, and yet in selling the product or service, you will want your prospect to NOT feel the pinch, because while the value of your product or service can be increased many times more, the actual payment for the product or service remains the same!

What a paradox!

Read that again:

While you want to increase the value of your service or product many times more, the actual payment for the product or service remains the same!

Catch the difference?

Let me show you an example.

The key to this is to "convert" the value of your product or service to a "virtual product or service value".

Say, I have created a hot ebook and have aptly entitled it, " How To Find The Perfect Wife " and have priced it at $98.00 per copy. That's the sale price. That is the selling value or current worth at the point of sale of the ebook.

Suppose instead of selling the ebook at $98, I establish a membership system whereby the prospective purchaser can join as a member and are given 200 credit points at $98.00, I have very quickly given the purchaser extra value to his $98.00

With the 200 credit points ( which he has purchased at $98.00 ) he can purchase the hot ebook, and ends up with a balance of 102 credit points which he can use to purchase more products or service from you.

Note what happens immediately:

1. In exchange for $98.00, the prospect has been given higher perceived value above $98.00 in terms of credit points

2. He gets his hot ebook and extra credit that he can use for further backend sales...and all he needed to pay was the same $98.00

By this simple act, you get a happy buyer and create a situation for further backend sales.

Pause for a while and see where else this concept can be applied.

Can it be applied in your current online marketing programs? The application of this concept is unlimited, and can be used in offline or online marketing and in the real non-virtual world. But when applied to your online marketing efforts, it has the flexibility of improving value to your products and services immediately without adding a single additional cost factor into your program. It improves sales, and create immediate customer satisfaction. Is there a place for this concept in your online marketing program today?

Peter Lim is a Certified Financial Planner and a Marketing Strategist. He researches lesser known "sunrise" niches that cost little to start off but have the potential to increase geometrically in returns with low risk and report these on the website http://www.cashflowpc.biz