All leaders strive to market and sell successfully. As they do so, they have many questions. Rivers of Revenue, written by a Kristin Zhivago, a 35-year marketing veteran, answers these burning questions, in a new and refreshing way. The book has been praised by readers and reviewers as containing new revenue-increasing perspectives and processes, while being easy to read.

Questions the book answers include:

-How can I avoid getting blind-sided by rapid changes?
-How can I find out what my customers really want?
-What do customers say about us when we're not in the room?
-How can I get my customer's attention?
-How can I close more sales?
-How can I beat my competition?
-Which marketing method should I use?
-What should my messages say?
-How can I stop conflicts between employees?
-What should my brand be?
-How do I manage and improve it?
-What price should I charge?

"People who start companies usually specialize in a particular aspect of business," Zhivago says. "Those who don't come from a sales or marketing background are at a distinct disadvantage. Successful marketing and selling is not something you pick up overnight. Lessons are learned over time. What worked for one type of product or service won't work for another. Rivers of Revenue is designed to give any entrepreneur the tools needed to find the right course of action, quickly and efficiently."

Ironically, getting the answers to the toughest marketing and selling questions requires that you interview the very people you're trying to sell to. "People are actually happy to tell you what they want from you and how they want you to sell to them," Zhivago says. "But you have to ask them correctly. For example, you can't sell during an interview call. The minute you stop interviewing and start selling, they will stop wanting to help you. They will become recalcitrant buyer. They will clam up."

Rivers of Revenue teaches interviewing techniques that Zhivago has perfected while conducting thousands of customer interviews for her clients. "The information you glean from these interviews sets the foundation for your marketing and selling strategies" she says. "The rest of the book explains how to take that information and turn it into new revenue streams. It helps you understand how to build a company that consistently and profitably keeps its promises to customers. Keeping that promise is the essence of your brand."

The book's author, revenue generation coach Kristin Zhivago, is known as an expert on customer behavior. For 35 years, Zhivago has been helping company owners increase their revenues in the world's toughest, fastest-moving markets. As a monthly columnist and contributor to business publications since 1985, she has authored hundreds of articles and is a worldwide speaker on the subject of successful and ethical revenue generation. She founded Zhivago Marketing Partners, Inc. in Silicon Valley in 1979, and moved to a waterfront location in Rhode Island in 1996. She is the editor of the Revenue Journal, a blog for CEOs and small business owners.

Ed Hutchison is CEO and President of the North American Boxing Council (NABC.net). He works with pro athletes, trainers & managers at all levels. He writes daily on his personal website http://www.winrz.com - Winrz.com Home Page for Winners about self help, leadership and success.