What is the purpose of headlines? To cause readers to read the rest of the ad or article! Most ads or articles failed because the headlines are not captivating enough to draw attention of readers.

On the Internet, you have less than 3 seconds to create an impression. With the amount of information and ads, readers are spoilt for choice. To captivate them, your headline must be Outstanding!

So, how are we going to write headlines that are crowd-pullers?

Allow me to share with you 3 simple but effective techniques