Email is a great way to keep in touch with those visitors to your site who have given you permission to periodically contact them. The most common method is an opt-in for a newsletter or ezine. Visitors provide you with their name (for personalization) and email address and authorize you to email them information. This is generally a two-step opt-in process that requires them to confirm their subscription by answering an email sent to them by your autoresponder. Decide whether you want your autoresponder to reject opt-ins from free email services., many of which are used as secondary addresses by people who wish to segregate (and maybe not read!) commercial email. By rejecting these sign-ups you can keep your list to a manageable size with primary addresses, but you may also alienate interested people who happen to have a free account, and don