To increase the site traffic you can have a system of delivering free email newsletter for your subscribers and potential subscribers. The costs involved are minimal and if executed properly then the paybacks are great and will result in increased pay subscribers for your site.

Email newsletters are also called ezines. It is a type of electronic direct mailer that you send to your customers. Email Newsletters work as a timely reminder to both the potential subscriber and the current customer about what your site or product it is offering. Through the newsletter you can inform the customer about the new products, new product features, new schemes, new company or site achievement or even a story about the company. This will help you to be in constant touch with your customers.

To make your newsletter a success and a profit generating proposition, you must follow the basic rules and a few tips that are given below: