6. Referring page should have few links - the referring page means the web page of the site that is giving you the incoming link. Don't get a link from a web page that contains hundreds of links. This will only dilute the effectiveness of your link popularity. Visitors that visit that page probably won't see your link and avoid clicking on it.
It's preferable to only have the link of your site on that page and it's better if it's on the same topic.
7. Submit to major directories - the major directories to submit your site to include:
Yahoo Directory (http://dir.yahoo.com) - powers search results for top portals such as Yahoo!, AltaVista, and AlltheWeb. You can list your business web site with Yahoo for a recurring annual fee of $299.00 If you have a non-business site, you can submit to Yahoo without paying at: http://docs.yahoo.com/info/suggest/
Open Directory Project (http://www.dmoz.org/) - this directory is still free. Getting listed here will give you good incoming links as it feeds some of the major search engines. Don't hold your breath though as it can take months or even years to get listed. Navigate to your category then choose "suggest URL" and be sure to read the submission guidelines.
Other major directories to consider are:
http://www.joeant.com/
http://www.zeal.com/
http://www.goguides.org/
http://www.gimpsy.com/
http://search.looksmart.com/
8. Submit to specialty directories
(http://www.isedb.com/html/Web_Directories/Specialty_Directories/)
ie if your site specializes in aviation or sports then
submit it to that specific directory.
Many of the specialized directories are indexed by the major search engines such as Google, AltaVista and AllTheWeb, therefore a link from those directories will improve your link popularity.
9. Use RSS Feeds - RSS or Really Simple Syndication allows you to share your headlines and other web site content with other sites. When another web site uses your RSS feed to display headlines it will automatically place a link to your site. The more web sites that subscribe to your RSS Feed, the more links you receive that point back to your site thus increasing your link popularity.
For more information read:
How to Create an RSS Feed for Your Web Site
http://www.isitebuild.com/rss/rss-feed.htm
10. Submit to online forums - contribute useful tips to others at online discussion forums. You can include a link back to your site at the end of your post.
11. Create an ebook - write a report or ebook that contains links to specific web pages on your site where visitors can obtain more information or buy your product. Make this ebook available on the Net for free (people always like freebies). Submit it to ebook directories so many people will download it. This will provide a viral marketing system that will provide ongoing traffic to your web site.
12. Write a testimonial - if you have bought a product or received a service from someone (ie web design), offer to write a quality testimonial for their product or service. Include a link to your site at the bottom of your text. Often the owner is very happy to receive an unsolicited testimonial.
The most important aspect of generating incoming links is to have such valuable content on your site that it attracts other site owners to naturally want to link to you.
If you generate incoming links on a consistent basis you stand a good chance of getting top search engine rankings.
To read points 1-5 for Part 1 of this article, please visit ===>http://www.isitebuild.com/incoming-links
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Maryland Web Design, Hosting, Marketing
Subscribe to his "Marketing Tips" newsletter for more original
in-depth articles at: http://www.isitebuild.com/articles