Consumer Buying Behavior and Manipulation

We all know there are ways that that businesses use to manipulate our buying behavior to get us to buy more. We know there are many techniques and other stimuli, which affect us and we know that they are often employed in businesses.

Generally we accept this even if we actually stopped to think about it, we probably determine that it is inappropriate and somewhat unfair. Yet we all participate in the impulse shopping and it seems to make us feel good to buy things, as a reward for our labors, with the money we have made.

Did you know that certain music in stores will assist in helping retailers sell more. Certain room temperatures at retailers, bookstores, coffee shops, C-Stores will increase impulse buying, which are generally amongst the highest priced items and definitely the highest profit items.

Did you know that McDonalds use to have unpleasing colors in their furniture to help turn over the tables faster? Your mind did not enjoy those colors for long periods of time and so you left allowing for others to sit down. Today they want you to stay longer for the QSR to look busier and thus busy attracts more customers. Another reason why restaurants try to first sit people by the windows to make the place look busy so more patrons stopped at the caf