Five years ago it was nice but not mandatory for owners of small to mid-size businesses to have a web site in order successfully market their company. Unless e-commerce was a potential source of revenue, you could choose if and when to join the Internet set. That is no longer true.

Today businesses of all sizes, including independent consultants, find it nearly impossible to remain competitive without a presence on the web. Potential clients ask for your web site address because it gives them a non-invasive way to learn more about you and your business. A well-designed and developed web site offers more than just products and services, it can be a great starting point to building your brand and developing a relationship with potential clients by giving insight into the organization, its core values and its personality. It