Ever heard of something called "conversion rate". You may have but are you measuring it all the time, or are you just guessing what it might be?

If you don't know what conversion rate means you're missing out on the most powerful strategy there is in the world to increase sales, without spending a cent. Plus, by increasing your conversion rate your net profits always go up!

So what is conversion rate?

Conversion rate is the difference between how many call, walk in or contact your business and then how many of them end up buying. For example, if you had 10 phone calls to your business and you took their name and phone over time you simply track how many of them actually spent money with you. So if you have 3 people buy from you your conversion rate would be 30% or 3 out of 10.

This simple measurement is life changing for business owners when they see the power of it. If you don't know your conversion rate and "guess" it