Redesign To Stay Relevant
Web sites have the same shelf-life as print and broadcast advertising commercials. Very seldom do you see the same ad run longer than several months? You'll see the same product, but the packaging changes because times change, issues change, public consciousness changes, and the way people research and judge businesses or buy items changes. If businesses are not updating their materials or message, they are shortchanging themselves and will eventually be overtaken by smarter, more aggressive competitors.

The new competitive edge is to redesign and update your Web site in order to stay relevant to potential customers.

And these customers are no longer down the street or across town. They're worldwide and they