This year another desperate collection of has-beens, never-were's and soap opera cast-offs have been flung into the Australian jungle to raise money for "charidee", although we know it's to get their faces back on the box and bank a nice Christmas bonus in the process. "I'm A Celebrity Get Me Out Of Here", now in it's fifth incarnation, is one of the more entertaining Reality TV shows and is car crash television at it's dumbed down best.
Where else can you see a moderately recognisable media personality covered in molasses and green ants, eating cockroaches and other "jungle delicacies" or dumped in a water tank surrounded by crocodiles and eels in a bid to rescue a flagging career?
While the show has audiences squirming as "that bird who used to be on telly" munches down another especially fattened up caterpillar to try and win meals for hungry camp-mates restricted to rations of rice and beans, there are also plenty of betting opportunities for armchair fanatics.
Here we will take a look at the runners and riders and how they have got on after the first few days spent in the jungle.
SID OWEN
Best Price: 3/1 (Sporting Odds)
Played "Rickaaay Butcher" in Eastenders on and off since 1989 but has spent the last few years running his restaurant in France. He has been out of the media spotlight since his singing career failed to take off and admitted he was "bored" and jumped at the chance of appearing on the show. Ricky, sorry Sid, was immediately instilled as the bookie's favourite to win as he appears to have the "everyman" quality that saw Phil Tufnell romp to victory in Series Two.
SHEREE MURPHY
Best Price: 7/2 (Sporting Odds)
Another ex soap "star", Sheree's character, Emmerdale's "Tricia Stokes" was killed off almost three years ago when a pub chimney fell on her head during an uncharacteristically violent storm, on Christmas Day of all days as rotten luck would have it. Since then she has been raising her young children and living the life of luxury thanks to footballer husband Harry Kewell's