If you want to take the lead in your industry and dominate your markets, you have to do more than just move ahead of your competition. Instead of trying to do what all the businesses are doing in your industry, you need to have a vision of what your industry will look like five to ten years into the future. You have to have a vision of what the industry leaders will be offering and then get there before they do.

Unfortunately, very few businesses compete this way. Instead, they wait to see what the leader in their field will do next and then they set their sights on doing next year what the leader is doing today. Meanwhile, the leader is already working on new ways to leave the competition in the dust.

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