Why do your clients purchase your product or service?

Ultimately, people with whom you do business come to understand, at a detailed level, exactly how you can help them. Additionally, anyone who pays you for what you sell must trust the quality of your product or service. They also must perceive that what you have to offer is more valuable than what your competitors offer. And of course your prospects must be asked to become clients.

However, before you can have the opportunity to take any of the above steps to close a sale you must first get your prospects