Adsense is described by his owners, Google, as a fast and easy way for every website owner/publisher of whatever size to make money just by displaying Google ads on their website.
This program is an arrangement where Google places text ads called adword on the content page of non-google websites and the webmaster get paid a portion of the income generated from the advertisers. It is a Pay- Per- Click (PPC) arrangement. The advertisers pay google for every click on their ads and an adsense- participating webmaster gets a portion of this revenue, when the clicking is done on his/her website.
It is clear from the above that the shared revenue between google and any webmaster participating in the adsense program is sourced from text Ads called Adwords. What are the Adwords?
Adwords is described by google, the owner of the program, as a cheap and effective way to purchase highly targeted cost- per- click advertising, irrespective of your wallet size. Cost- per- click advertisement is an arrangement whereby a webmaster pays for every click that brings a visitor to his/her website. But this program has been highly optimized by google. The paid ads (which you see as sponsored links) are normally displayed on the search engine result page along side the normal results for every keyword search. This way people that are interested in the content of your website are directed when they click on the links displayed along side the result of their search. Why? Because, this is well matched to their key word search that they see the ad as part of their search results.
Now that you understand what Adsense is, and its basis Adwords, how do you participate in the program? To be part of this program, you will need to apply and be accepted by google. Google tend to be selective about the sites they accept. Your website must be content-rich and not fall within the unaccepted sites category (e.g. porn sites) to be accepted. Google's name appears on the ads and they won't risk hurting their image.
Once you apply and you are accepted an HTML code is generated that inculcate all the customizations you may need to appear on the adsense box on your site. This HTML code is what you will copy and paste on all content pages of your website. You can choose where to place it on your web page (above or below), you can also choose the shape of the adsense box where the ads will be displayed. What more? You can also make the color of the box match your webpage that the adsense box is hardly seen as ads by your website visitors. Google takes care of all the technological call aspect. All you need do is choose how you can want it, in your adsense back office account, copy the code and paste it in as much page on your website as you want.
Before you know it, ads relevant to your website content central theme (as google reads it) are displayed on your web pages. You need to just drive traffic to your site and for every click on the ads you make your cool money, even when you are asleep. But you must note that, Google displays ads with respect to what it believe your web page keyword to be. You will do well to make your pages keyword rich. Place the keyword as many places as reasonable, so that it would be easy for google to determine your web page content theme. This may involve some experimenting, it doesn't take so much effort to get it right.
The adword advertisers pay as little as $0.05 or as much as $10 on unique keywords. You may want to choose a lucrative central theme and keywords for your adsense website. This would require some researching on your part, however.
In conclusion, it is so easy to enjoy the benefit of the adsense program, making cool cash with little or no effect on your part. If you have a website and would really want to consider having adsense on your site; the following steps should be of help.
- Research and develop a central keyword theme for your website
- Write out or source for informative and quality contents for your website that will interest your targeted visitors.
- Create a multiple page website with each page rich in content and keyword that center on your central website theme.
- Apply for the adsense program, keep in mind all the requirements for participating in this program. You would be accepted.
- Customize the adsense ad on to your taste then place it on every content and keyword rich page of your website.
- With every means within your capability, drive targeted visitor to your website.
That's all. You bet it that a percentage of visitors looking for the quality information on your website will click on the adsense ads. Just sit back, record , collect your money and enjoy.
The information in this article should get you on the right tract, but if you require more information, just go to the adsense page at www.google.com/adsense. See what it takes to be part of this program and get moving.
This article is written by Kazeem Adefemi.