The consumer credit counseling business is a huge industry in America, since the average American is a mere three paychecks away from facing huge, potentially devastating financial difficulty. Each year, more than a million Americans turn to credit counselors to try to help themselves regain control of their financial burdens. But just how the credit counseling business works is a mystery to most consumers. What's involved when you hire a credit counselor?

It may come as a bit of a shock, but the first thing you need to understand is that consumer credit counselors don't work for YOU! That's one reason their ads on television, radio, and in your email box shout, "Our services cost you nothing!" However, any business needs to derive income from somewhere, so if they're not charging you, who does pay them? In truth, they work for the lenders. Here's how it works:

Regardless of what their commercials would have you believe, credit counselors don't renegotiate the overall amount of your debt--that is, the total principal balance you owe to your creditors. Instead, they negotiate with the various lenders to decrease your interest rates. For instance, let's say that you're paying somewhere around 18 percent on the charge card you want help with (some stores still charge as much as 21 percent). A credit counselor will contact the cardholder and negotiate a lower interest rate--sometimes as much as half the original rate.

That's the good news. The not-so-good news is that your minimum payments will still be based on a 90/10 split, meaning that 90 percent of your monthly payment will still go toward paying interest on the card. That means, as is the case with any credit card payment, it will be well worth your while to pay a little more than the minimum each month, in order to whittle down your principal. It will save you significant amounts of money in the long run.

But how can credit card companies continue to make money by cutting interest rates in half, and what do they have to gain by doing so? The first reason is because they know that it's better to get something, which they'll do if you continue to pay them, even at a reduced interest rate, than to risk having you default on the entire amount. The second reason is because, even at the reduced rate, the lender is still making a healthy profit. They have borrowed that money at a significantly lower rate--sometimes as much as 66 percent less than the rate they'll be charging you. (That