If you'd like to explode the power and reach of every single marketing piece you send out -- whether it's on TV, on the radio, in a print ad, in an email, on a website or even on a lowly postcard -- then this article will show you how.

But first, please take a moment to study the following list of names: Jesus Christ -- Oprah Winfrey -- Fidel Castro -- Dr. Atkins -- Donald Trump -- Walt Disney -- Karl Marx -- Rush Limbaugh -- Ronald Reagan -- Bill Clinton -- Ronald McDonald -- Adolf Hitler.

Believe it or not, as diverse and opposite to each other as some of these people are, they all have something very important in common. A