Every product and service you sell needs a sales letter. You need a short sales letter to prompt new ezine subscribers. You need a longer one on your Web site for coaching and other services. You need a sales letter for each book you sell.

If your web site or emails are not attracting buyers, you need this top ten sales letter checklist:

1. Include on your home page (if you have more than one product or service) a strong, benefit-driven headline for each with a link to your sales letter.

The following phrase is a link to the marketing your business online sales letter by your coach. "Discover How in Only Four Months You Can Quadruple your Monthly Income and Reach 10,000 to 100,000 Internet Users Who Want your information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."

Without a headline that hooks your potential buyer or client, you will not convince they must have your product or service.

2. Prepare for your Sales Letter a List of 5-10 Benefits.

Many professionals get mixed up as to what are benefits and what are features. Know that benefits sell and features explain. What will your customer experience after they buy your service? These outcomes (benefits) usually include a completion of a goal, or an understanding of a concept to help your audience do something better. The biggest benefits? Saving time, saving money, creating money, and creating great relationships. They want to know what value they will receive when they buy.

Now, list these in order of the biggest benefit to the smallest. For instance, for your book coach's ebook on how to get a book written and published, the biggest benefit is that it will bought by many and make you life long income. Other benefits include: you will become a leader in your field and you will feel happy your message reached your audience. Writing benefits include more compelling, easy-to-read, and organized chapters.

Be sure to include visual and feeling words such as "Imagine yourself in your perfect relationship," or "See yourself..." or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be,