Why? How? Because they're involved in software development. And before you start wondering what I'm talking about, I'd like to remind you that your web site (although cool) is nothing more than a software program running on a computer. And ever since people started writing software there have been very well defined roles and skill sets.

Now don't worry, I'm not going to bore you with roles and skills definitions for software development, however I am going to make it easy for you to figure out the type of web resources you may have at your disposal and whether they are helping your business - or unknowingly harming it (just in case you were wondering.)

An analogy that should help:

Does the interior decorator or designer of your home perform the same duties as the architect? What about the builder of your home, are they the same as your architect? Of course not, the interior designer works with the look and feel of your home, the builder erects the structure and the architect designs the master plan and oversees the development and ensures the finished product meets all the requirements (and the building code!)

There's no doubt that the builder and the interior designer are absolutely critical to the success of the project, however they follow the guidance of the architect and the plan the architect created. When put like this you immediately see it's a little foolish to assume all the roles are alike and how easily it would be for an over enthusiastic builder or designer to unknowingly cause you some problems because they had no master plan to follow.

So here's a quick cross reference and comparison for you:

• Architect - The master planner develops the architectural plan and oversees the project. They stay abreast of changing rules and ensure the sites optimal design and performance. Many factors are considered including marketing trends, SEO, usage data and so forth. The architect is very familiar with the latest construction technologies and with user interface design because they direct those aspects of the project.
• Builder - The Web Programmer codes the pages and works with architect. Some builders (web programmers) are specialists and code only databases while others focus on different specialties. And just like a construction site has a Foreman, there is an equivalency in programming and they're called the Lead Programmer. The LP often makes build decisions about the project and works directly with the architect. On small build teams the LP and the builder are one and the same.
• Designer - The Graphic Designer develops the look and feel of the site. They work closely with the builder(s) and the architect to meet the final objectives. The GD creates the unique personality of your site