If you're wondering how to price your copywriting services, consider rewarding your clients. You should rarely opt to lower your rates, or discount them.

When I teach my copywriting students to build their businesses, most want to offer free trials, or deep discounts, to get new clients. This is a mistake. You need to earn a certain amount of money to stay in business. If you don't earn, your business is dead.

The other reason not to discount your rates is the effect that discounting has on your clients. Your clients want to know that they