How viable is your organization in the future? Do you know whom you should be speaking to now in order to succeed down the road? The Baby Boomers time has passed and we are faced with the most technically savvy, socially responsible generation to ever walk the planet and they do not look at their world with Baby Boomer eyes.

According to the US Census, Generation Y (those born between 1980 and 1990) will outnumber both Generation X and the Baby Boomers combined. If you are not preparing your marketing and products to engage this generation now then you will certainly have no future relevance when they swing into full power. To put it quite frankly, your business will not survive their expectations.

This generation