4 Easy Steps to Leveraging Your Articles

Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.

For example, if you regularly write an article for your ezine, you can get a lot more mileage out of it if you submit it to article directories and other online publishing services. And making every piece you write work more than once for you is one way to work smarter and not harder. That's called leverage.

There are several reasons why you want to do this. One is to get your name and your business out there so people will learn who you are and what you do, and it helps to position you as an expert. No more keeping yourself a secret and hiding behind your computer! :) Another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.

At the end of each article include a resource box so if people want to find out more about you and your business, they have that information at their fingertips. Once someone reads your article, if they like your stuff, they will likely visit your website and sign up for your Pink Spoon (your free offering that gets people on your list). And writing articles is one of the fastest (and FREE) ways to get lots of exposure, especially if a publisher with a large list picks it up!

Want to get started? Here are the 4 easy steps:

1. Write the article or recycle one you've already written, giving it a fresh edit (it never hurts).

Write or revise an article targeted at your niche that is full of valuable content. A couple of tips: Articles can be anywhere from 300-700 words in length for the best chance of being picked up (if you have a longer article, consider chopping it in half and making it two shorter articles). Also, articles with lists, steps, or mini-chunks of information seem to be the most read.

2. Add your copyright.

Don't forget to protect your work by adding a copyright. At the end of each article, put a copyright notice with the date of when you first published the article. For example, copyright (or