White Label Gaming

Thinking about launching a white label gaming channel? Do you have a great brand and are wondering how online gaming fits into your business model? Have you been approached by a white label games provider?

Well here's a checklist of 10 characteristics that your gaming operator should provide:

Liquidity

When a player comes to your site, they want choice, entertainment and a large gaming community. Clients should be able to access a deep pool of player liquidity, ensuring that their customers will always be able to find a game to suit their requirements and their level of skill. They should also be able to play against players from all over the world. Operators like St Minver, who manage the International Poker Network (Europe's largest poker network) and the International Bingo Network, provide access to multi-language bingo, casino, soft games and sportsbooks.

Tight Regulations

Operators should have a gaming license. There are only a few countries who regularly give licenses but, you should ensure that the operator is in possession of a license issued by a highly regulated authority. Granting online gaming licenses exclusively to only 13 companies, Gibraltar is home to a majority of the largest online gaming companies, representing close to 37% of the market by revenue.

The Gibraltar license is highly coveted as European governments have begun to restrict marketing to their residents by any online gaming company outside the EEA. In addition, the rigors of obtaining a Gibraltar license remain high. St Minver partners benefit from the company's ability to offer gaming services that run off the most highly regarded gaming license without the rigors and the expense.

Tier 1 Banking

Clients and customers should require access to secure banking mechanisms. You should ensure you work with a client that enables you to leverage credit card merchant facilities with at least two premier banking institutions. Customers should be offered the ability to use mainstream payment mechanisms (including Visa, MasterCard, Switch and Solo), with immediate credit at competitive rates. Competitors without such banking facilities are currently only able to offer niche payment processors, such as NETeller, which only offers 3-4 days' delayed credit or an instant credit option where customers are charged higher fees.

Customisation

Operators should provide partners with the ability to create a product which is bespoke to each partner's brand requirements. The operator