All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.

When you're starting out with a new small business, you may feel uneasy about self-promotion. After all, bragging is wrong, right?

If this is you, that's fine. You can become a superb self-promoter without changing who you are. You find it difficult because you've been told stuff like: "Good work speaks for itself", and "Do a good job and recognition will come", and "Don't blow your own horn". Those aphorisms may have worked 150 years ago. They don