Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it's easy for your message or product to get lost in the noise. Small or local companies with marketing budget constraints face an even greater challenge when competing with the seemingly unlimited budgets of national or multinational companies. The key to attracting customers is to leverage your advertising budget to garner the most attention for the least amount of money.

Advertising balloons and advertising blimps can help generate the interest of prospective customers and draw greater traffic to your location, whether it's a booth at a trade show or a retail outlet. In an outdoor setting, advertising blimps and advertising balloons inevitably draw the attention of passersby. Visible by car or on foot, advertising blimps and advertising balloons present a cost-effective marketing strategy that will create traffic, generate sales, and increase profits.

There are a number of types of advertising balloons that you can use to leverage your marketing dollars in order to maximize your profits:

Cold Air Inflatables - Up to 25 feet tall, cold air inflatable advertising balloons can be purchased or rented. You can attach your business signage to standard cold air inflatable advertising balloons, or you can have custom balloons made with your logo or slogan. Once the flat balloon is tethered, you simply have to attach a fan in order to have the large balloon come to life. Cold Air Inflatables are great for parking lots, parks, or other large outdoor spaces.

Helium Advertising Blimps - Helium inflatables are blimps that range from seven feet long to 30 feet long. These advertising blimps can be tethered to the ground or to the roof of your building for additional height. True attention-grabbers, helium blimps can be custom made with your company name or logo.

Large Balloons with Helium - You can utilize large helium balloons - which can be custom made in any shape or with any message - inside your retail space, at trade shows, at street fairs, or at strategic places in a parking lot or in front of the store.

Parade Balloons - Every community has a number of parades during the year. Small businesses can make a huge impact with large balloons specifically made for parades. Custom advertising parade balloons can embody any theme or message, and are a great way to convey your message to the community.

When you think about all of the times an advertising balloon or advertising blimp has cause you to turn your head or look skyward, you understand the power of this inexpensive marketing tool.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about balloon advertising or visit Majon's Business and Entrepreneurs directory.