Continuous communication is an important part of keeping your small business at the top of your customer's minds. Your marketing plan should contain various types of customer communication--one inexpensive type is postcard marketing.

Postcards are excellent communication tools for many reasons: they're always opened; they visually reinforce your brand even if they're not 'read'; and they're inexpensive.

Postcards can be used to announce specials or events. They can also contain coupons or announce new services. Whatever their message, it should be focused, to the point and benefit heavy