One key to keeping clients coming back for more is to make sure that they don't forget about your small business and the services it provides. This doesn't mean barraging customers with junk mail or spam, but by balancing your marketing efforts to provide value. One great way to do this is with newsletters.

Newsletters can be electronic or paper or a combination of both.

Print Newsletters
For established customers, a quarterly or monthly newsletter is a great way to keep you business fresh in their minds while providing valuable information related to your area of expertise. For example, my investment advisor sends out a quarterly, four-page traditional type newsletter filled with great tips that are relevant to the time of year. I love getting it because the information is great; and for him, well he's my go to guy when it comes to financial questions. His newsletter is not only establishing him as an expert, but also helping to build the relationship with me, his client.

The newsletter can be as large or as small as you want, the important thing is to provide valuable, relevant information that your customers will want to receive. You can write the pieces yourself, or there are several resources online for free reprint articles on tons of subjects. You can also hire someone to write the pieces for you