A Top 10 list about a topic that your ideal customer cares about can be a valuable part of your marketing plan. It can demonstrate your understanding of their issues, provide concrete information they can use now, subtly and tastefully promote your services, and invite them to take a next step (i.e. contact you, visit your website or sign-up for your newsletter).

Here are the Top 10 Reasons to Have a Top 10 List:

They Get You Noticed and Remembered

1. You're the Expert. A Top 10 list establishes you as a credible expert in solving the problems of your ideal customer.

2. Stay on their Minds. People are much more likely to keep, share and remember useful and well-written information about a topic they care about (especially when compared to a business card or brochure that's all about YOU). For your ideal customer, a Top 10 list answers the question "what's in it for me?"

You can Build on Them

3. Foundational Material. The information in your Top 10 list can provide the structure for countless other projects