If you're looking to build traffic to your web site, there's a great, free tool. It's called a PR or publicity release.
PR or public relations can take many forms. But the easiest and most common kind of PR is called a publicity release or PR release. They're easy to prepare and, if picked up, by other media, can increase traffic to your web site dramatically.
What is a PR release?
A PR release is basically a short article about your web site or some aspect of your site. For example, I wrote a release recently titled