If you're selling your writing services, you need clients. One of the easiest ways to attract clients is with a Web site. Once you've taken the plunge, and have created your site, the fun begins.

Your site will grow with your business; it's organic. Think of it as an online journal, rather than as a brochure, portfolio or business card. Like a journal, your site benefits from frequent updating. The more often your site is updated, the higher your site will rise in the search engine rankings, and the more likely it is you will attract visitors by chance. And the more visitors you attract, the more prospective clients know about you and your services.

You should also think of your Web site as a long-term project. It may not provide you with all the clients you need this year, or next year, but your ultimate goal should be that your Web site brings in all the clients you need within three to five years.

In the beginning, you don